Inland Valleys Association of REALTORS®
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  We understand your world of Real Estate    SEPTEMBER 2010    

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Telephone Etiquette

We’re on and off the phone countless times each day. Depending on how we use it, it can make our lives easier, or complicate it further.

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Asian Indians -- Insights On Homeownership

Nearly 2.8 million Asian Indians call the U.S. home and add to the diversity and Multicultural experience we enjoy in our great country. 

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Employee Development: Motivate Employee Participation In Development Opportunities And Improve Performance
When companies think of employee development, they often search for training programs, educational seminars, coaching or the latest book that might offer ideas on what employees can do to sharpen skills or strengthen expertise.  However, none of these programs will be effective if the organization lacks one critical success factor: individual motivation. An individual has to want to develop himself before any employee training and development program can be successful. 
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How Abraham Lincoln Used An Ancient Achievement Principle
(An excerpt from LINCOLN SPEAKS TO LEADERS by Gene Griessman and Pat Williams, with Peggy Matthews Rose)
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Profits are Better Than Wages

It’s time for a new perspective on making money, and the philosophy of building a fortune; profits are better than wages.

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12 Lessons I Picked Up from Attending Seminars

"People seem not to see that their opinion of the world is also a confession of their character.” Ralph Waldo Emerson

So you just dropped a tidy sum to attend a seminar or some other three-day event. Now it's over and you're exhausted. Your client work is backed up. You have a fistful of business cards to connect with. And your family would like some face time. Time to get back into the swing of life, right? Wrong.

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Build Your E-Mail List With Free Goodies
Nothing will keep you going in lean times like your own house email list. Nothing will help you turn good times into GREAT profits like your own house email list.
 

If You Can’t Prove You’re Worth The Commission, You Deserve What You Get!

Rather than negotiating commissions, we should provide value to the client.

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Now, More Than Ever, REALTOR® Means A Successful Future
These are unique times in the American real estate marketplace and this may be one of the most important moments in the history of our industry and your REALTOR® association.
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Real Estate Marketing Is Making The Internet Transition, But Will Its Message Evolve As Well?
It seems like just yesterday that classified advertising in the local newspaper was the preferred media for real estate marketing, all over North America.  In fact, that is the case. Between 1974 and 2008 the pages of the local or regional newspaper were where the action could be found for the vast majority of brokerages.
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Star Power
Ready for a variation on the game of word association? When you see the word, say who immediately comes to mind: Popcorn. Chicken. Designer jeans.
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Your Real Estate Lifeblood: Lead Generation

Definition
This is your ability to find buyers and sellers and to motivate them to come to you.

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Cause-Related Marketing

Smaller businesses can make a charitable impact in their own way by going about their marketing efforts in a strategic manner.

 

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Inner Directed Marketing—A New Way To Prosper In Tough Times
One day many years ago I asked a man how he got new business. He replied, "Angels hand out my business cards."
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