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| Will You Enter The Race? |
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Last month’s Brokerage Design column pointed out that, according to many credible experts, the industry is now in the last 11 months of the distressed real estate market that has plagued our industry for the past thirty-eight months. Other experts suggest that the 11-month estimate might be too optimistic. More
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| Real Estate Marketing Strategies: Do You Find It Easy Or Difficult To |
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One of the biggest concerns I hear from my clients, almost on a daily basis, is "How can I market myself without being pushy?" or "How can I be assertive without being aggressive?" More
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| Most Retail Companies Are Dead Wrong About Customer Service! |
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The service a customer expects and what they actually receive can be two totally different things. I have noticed recently, that more companies are marketing that they offer great customer service but in reality what they are delivering is merely the efficient services of a team of "clerks” or at best, order-takers. More
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| The Evolution Of The Real Estate Consumer |
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In my presentation at the National Assn. of REALTORS convention in November, "Stop It! The EGO Marketing Mania," I delivered my perception that we are now in the age of the Evolved Consumer. First by defining the difference between a Fad and a Trend - a Fad is revolutionary and a Trend is Evolutionary. And, second, uncovering three identifiable stages of evolutionary trends overlaying these trends on today’s real estate consumer to illustrate that the real estate industry is in a far better position to assist the Evolved Consumer than it has been in the past 100 years. More
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| Validate Your Products And Service To Build Multicultural Relational Equity |
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Studies have shown that it costs up to five times more to acquire a new customer than it does to retain an existing customer.
In our research, we have found that Multicultural consumers either refuse or switch service or products because the level of bilingual, cultural, or community-friendly service fails to meet their expectations. More
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| What Does It Take To Be A Top Sales & Marketing Assistant Today |
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It always has been a little complicated to figure out what exactly makes a top-notch Sales & Marketing Assistant. More
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| “When You’re Going Through Hell, Keep Going.” – Winston Churchill |
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One of my financial advisor friends recently said to me, "My business is off X%, but that’s not bad considering that I’ve spoken to other advisors and their business is down more than mine.” More
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| The 5 Conversations Of The Perfect First Interview |
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Being highly effective with your initial client interview means you follow the principle of 5/55. In a one-hour meeting, you’re talking for a total of 5 minutes. The remaining 55 minutes are either your prospective clients speaking or silence. This is only possible if almost everything you say is a question, as the term interview implies. More
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| Olympic Thinking |
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After the amazing show of the Summer Olympics in Beijing it would be hard to not write about it this month. Were you as inspired as I was by the effort and the performances by so many people from so many countries from all over the world? It was more than just the Michael Phelps show, even though that was a highlight for most of us. More
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| What Is Your Time Worth To You? |
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Don't speak to people who don't want to speak with you, they will not be paying attention to what you have to say. More
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